portfolio
Luxury Jewelry brand achieved ROAS 6.2x with Pinterest Ads
A luxury jewelry e-commerce brand wanted to use Pinterest as a profitable sales channel for high-value products such as engagement rings, fine jewelry, and meaningful gifts.
Challenge:
The brand had beautiful visuals and a premium product line, but needed a stronger Pinterest ads strategy focused on qualified traffic, high-intent shoppers, and profitable conversions.
Strategy:
I created and managed Pinterest ad campaigns around high-intent categories such as engagement rings, fine jewelry, ethical jewelry, and wedding inspiration. inspiration. Campaigns included creative testing, prospecting, retargeting, and ongoing ROAS optimization.
Results:
- 6.2x ROAS
- Strong revenue from Pinterest ads
- High-value conversions in a luxury product category
- Clear proof that Pinterest could work as a profitable sales channel
Why it worked:
Pinterest was a strong fit because jewelry buyers often use the platform for inspiration before major purchases like engagements, weddings, anniversaries, and gifts.
Client name hidden for privacy.
Premium Fashion Accessories Brand
4.6x ROAS From Pinterest Ads
A fashion accessories brand selling seasonal hats, bags, and lifestyle products wanted to use Pinterest as a profitable sales channel during key shopping seasons.
Challenge:
The brand had a visual product catalog and strong seasonal potential, but needed consistent Pinterest ad management, fresh creatives, and campaign optimization to turn Pinterest traffic into sales.
Strategy:
I created and managed Pinterest ad campaigns focused on seasonal fashion, summer styling, travel, beachwear, hats, and accessories. The campaigns included ad pin creation, creative refreshes, product/category testing, and ongoing ROAS optimization.
Results:
- Around 4.6x ROAS
- Strong seasonal performance from Pinterest ads
- Increased visibility for hats and accessories
- Clear proof that Pinterest could support revenue growth during high-demand periods
Why It Worked:
Pinterest was a strong fit because shoppers use the platform to plan outfits, vacations, summer looks, weddings, and seasonal style inspiration.
Client name hidden for privacy.
Fine Jewelry Brand
Organic Pinterest Growth for a Premium Jewelry Brand
A fine jewelry brand wanted to use Pinterest organically to increase visibility for its collections, styling inspiration, gift ideas, and lifestyle content.
Challenge:
The brand had a beautiful visual identity, but the Pinterest account needed consistency. The opportunity was not only to post product images, but to build search-friendly content around how people actually discover jewelry: styling, layering, gifting, men’s jewelry, and everyday luxury.
Strategy:
I developed organic content themes around jewelry styling rather than only product promotion. Pins were created for layered jewelry looks, boho-luxury styling, gift guides, bridal jewelry, men’s jewelry, and collection-specific inspiration. I also optimized boards and pin titles/descriptions to help the account appear for relevant Pinterest searches over time.
Results:
- Strong organic traction
- Increased visibility for key jewelry categories
- More consistent Pinterest presence
- Better alignment between the brand’s collections and search-based discovery
Why It Worked:
Organic Pinterest worked because fine jewelry is not always an immediate purchase. Many users save inspiration first, return later, compare styles, and build desire over time. Consistent organic content helped the brand stay visible throughout that discovery process.
Client name hidden for privacy.
Luxury Home Decor Brand
7x+ ROAS From Pinterest Ads
A luxury home decor brand wanted to use Pinterest ads to promote handcrafted decor, tableware, gifting products, seasonal collections, and decorative pieces.
Challenge:
The brand had many beautiful product categories, but the challenge was deciding which collections deserved ad budget. Home decor buyers on Pinterest search by room, season, occasion, and gifting need, not only by product type.
Strategy:
I structured campaigns around use cases and occasions: holiday gifting, wedding gifts, kitchen and entertaining, table styling, decorative objects, bedding, and seasonal collections. I tested category-led campaigns to identify which product groups had the best combination of clicks, conversions, and ROAS. Creative focused on aspiration: how the product looked in a home, how it could be gifted, and how it fit into special occasions.
Results:
- Over 7x ROAS
- Profitable Pinterest ad performance
- Strong campaign potential across gifting, home decor, and seasonal categories
Why It Worked:
Pinterest is especially strong for home decor because users are actively planning spaces, saving ideas, preparing for holidays, and looking for gifts. The campaigns worked because they connected the products to those planning moments.
Client name hidden for privacy.
Eco-Friendly Household Products Brand
8x+ ROAS From Pinterest Shopping Campaigns
An eco-friendly household products brand wanted to use Pinterest to drive sales for sustainable cleaning, laundry, and home-care products. The brand had a strong visual identity, clear product benefits, and educational content around eco-friendly living.
Challenge:
The product category was practical, so the campaign needed to do more than show products. The strategy had to connect everyday household needs with inspiration-based Pinterest behavior, clean home tips, laundry routines, non-toxic cleaning, eco-friendly swaps, and smart home-care solutions.
Strategy:
I focused mainly on Pinterest shopping and catalog campaigns, supported by acquisition and retargeting. The goal was to reach new customers through product discovery while also bringing back users who had already interacted with the brand.
Results:
- 8.45x total ROAS
- 225,232.71 Kč in total order value
- Strong performance from catalog shopping campaigns
- Clear proof that Pinterest could drive profitable sales for eco-friendly household products
Why It Worked:
Pinterest was a strong fit because eco-friendly products perform best when they are connected to lifestyle habits and practical solutions. Instead of only selling cleaning products, the campaigns positioned the brand around a cleaner home, safer routines, less waste, and easy eco-friendly swaps.
Client name hidden for privacy.
